BMW plans to launch about 40 new models to compete with Mercedes-Benz in the next two years.
Of the 40 cars planned for BMW’s upcoming launch, there are both new models and improved versions. These models are in the competitive strategy of winning positions on the market with rival Mercedes-Benz.
The BMW X7 and X2 are two of the best rated models in this fierce competition.
Harald Krueger, CEO of BMW, says the company will revive its growth rate after being first beaten by Mercedes-Benz in the past 10 years. BMW’s profit in 2016 fell to its lowest level in six years.
The strategy of the upcoming BMW is to focus on profits instead of sales. The company will target two more expensive objects, self-driving and electric vehicles.
Last year, BMW’s growth target was up to 5.2%, but still lower than Mercedes’s 11% growth in the same period.
In 2016, BMW spent 5.16 billion euros (5.6 billion dollars), accounting for 5.5% of total revenue, investment in research and product development for the next two years. BMW is aiming for a thriving car segment in terms of profitability and sales in 2020.